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A billion dollars spent and no one asked the client what they wanted!

January 27th, 2010 | Posted by Dickon in The Design World | No Comments »

CBS 60 Minutes reported this story about Boeing building a security surveillance system along the US and Mexican border, sounds like a total fiasco, partly because Boeing didn’t ask the border control what they needed.

“I’m just kind of amazed that they’re building this, what’s gonna be a multi-billion dollar system for the Border Patrol, and nobody asked the Border Patrol. What… they needed or wanted, or what would be helpful,”

Crazy.. I cannot imagine building a website or designing a brochure without checking in with the client – duh! Isn’t that like one of the most basic ideas of providing a service?

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